Queen’s Supermarket is one of Addis Ababa’s leading wholesale and retail traders, specializing in consumer products. It has nine stores located all over the city and offers customers a variety of products at fair prices. Queen’s has been operating for over a decade and has over 3000 products like agro-industrial, agricultural, seafood, personal care, canned products, and similar products.
Debol is an app & web-based e-commerce platform that enables users to place orders online and gives them the option of either picking up their order from the store or having it delivered to them. Debol will start with Queen’s branches at Tor Hailoch, Bisrate Gabriel, and Stadium for the initial stage, where it will have physical stores to manage orders and pickups.
The platform displays multiple products & is in sync with the Supermarket’s inventory for users to check availability. After ordering, it will show users the nearest Queen’s store and give them directions. If the users select delivery, Debol will deliver the order and charge for the distance and weight of the order.
The Supermarket serves from 3500 to 5000 customers on a typical day. Debol aims to reduce users’ time spent in physical stores by digitizing everything from browsing to payment. It also aims to reduce 20% of the customers that go to the store. It will expand to other locations of the store.


