Google launches Hustle Academy to train 5000 SMEs in Nigeria, Kenya, and South Africa.

February 10, 2022

Google launches Hustle Academy, a 5-day boot camp, a practical educational program with interactive activities and instruction by experts. The academy was designed to enable entrepreneurs to access investment opportunities and build applicable business models for the future.

Its mission is to help entrepreneurs handle business challenges by supplying the necessary tools and knowledge. The academy enables entrepreneurs to have the opportunity to approach mentors and alumni from its global network. Topics covered include strategic growth, digital marketing roadmaps, locating and assessing funding routes, and was to pitch for success.

The program is available to businesses in operation for over a year, developed a business strategy, and defined their product or service offering. They also must have profited in the last year or 1-3 months of breaking even.

Rosemary Momanyi-Opiyo, Small and Medium Business Lead, East and West Africa, stated that SMEs drive an economy’s growth and contribute to almost 80% of jobs in Africa. Therefore, SMEs must receive the right tools, training, and funding to scale up to grow the economy and increase employment.

She added that the academy hopes to help 5,000 SMEs and entrepreneurs across Africa take their business to the next level and find ways to scale efforts to help even more businesses as they advance.

Google has been providing digital skills training in Africa since 2017. There has been a measurable success in growing these skills, but these SMBs need more support. The Hustle Academy focuses on supporting SMBs with the right skills, resources, and access to thrive and grow.

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