Google commits $1 million to help women entrepreneurs in Africa grow their businesses.

March 9, 2022

Reports show that 58% of the small and medium-sized business (SMB) Entrepreneurs in Africa are women. However, women-run companies receive an average of 34% lower profits than those run by men. They are also less likely to receive funding and investment.

To help close the gap, Google commits $1 million to help women entrepreneurs in Africa grow their businesses. It provides free tools like Google Business Profile and Primer to enable enterprises to boost their online presence

Google Business Profile allows companies to create a free web page, making it easier to find online. Primer, an app-based skills-building platform, enables business owners to access free, custom-designed, bite-sized lessons.

It has also dedicated the March cohort of the Hustle Academy to women-owned SMBs. The Hustle Academy is a free, one-week boot camp designed to help SMBs build the expertise they need to expand their businesses. In addition, it also created the #LookMeUp campaign to highlight women entrepreneurs and tell their stories.

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